The Royale Bintang Group of Hotels Launch The Royale Star
The Royale Bintang Group of Hotels, comprising The Royale Bintang Kuala Lumpur (Royale Bintang KL) and The Royale Bintang Damansara have launched its exclusive recognition and rewards programme called The Royale Star. The launching ceremony was held at Royale Bintang KL on 29 March 2007.
The Royale Star was launched in a grand ceremony by YB Dato' Donald Lim Siang Chai, Deputy Minster of Tourism accompanied by His Excellency, Herbert Jess, Ambassador of The Federal Republic of Germany.Also present were Mr Leo Kuscher, General Manager, Royale Bintang KL, Mr Julian Blaydes, General Manager, The Royale Bintang Damansara and 300 invited guests comprising members of the Malaysian Cabinet and Tourism Malaysia, senior government officials, diplomats and distinguished guests of corporate business houses.
The Royale Star is a recognition and rewards programme that offers guests a wide range of complimentary services and benefits. Designed to enhance guest relations and increase customer loyalty, The Royale Star offers extraordinary value to frequent guests through rewarding free night stays.
The redemption is based simply on the accumulated room nights. For every five accumulated night stays at any of the group's hotels, members can earn one free night stay in a superior room.
Besides that, the programme also allows members to enjoy extra benefits during their stay such as an express VIP check- in and check-out, special amenities in the room, upgrade to the next available room category and late check-out time up till 6pm, 25 % discounts on spa packages at Rimba Spa Kuala Lumpur or Royale Spa Damansara, complimentary pressing of two pieces of laundry, complimentary minibar items, welcome fruit basket, free Internet usage in room and free local faxes.