Curve Signs Tenancy
Berjaya Books to open Borders at the Curve
Curve Sdn Bhd, a wholly owned subsidiary of Boustead Properties Berhad had
on 8 March 2005 signed a tenancy agreement with Berjaya Books Sdn Bhd, the
franchise operator of the Borders’ brand in Malaysia, to open Borders
at the Curve.
YBhg. Tan Sri Dato’ Lodin Wok Kamaruddin, Group Managing Director, Boustead Holdings Berhad, said, “From the onset, it has always been our intention to deliver exciting new brands at the Curve as this will complement the Curve’s unique lifestyle and fashion appeal including our one-of-a kind open air concept.”
“We are glad to have Borders as one of our retail partners and we are certain this will be a win-win situation for both the Curve and Borders.Additionally,the catchment of discerning consumers within the Curve’s radius, where the population is primarily from the affluent bracket, is certainly ideal for Borders’ consumer demographics.”
The Borders store at the Curve will be more than 23,000 square feet in size and feature an extensive selection of books, music and movies, a café, and comfortable seating in which to read, relax and soak in the trendy lifestyle ambiance.
Mr John Campradt, Managing
Director of Borders Pacific Rim said, “Borders success is due in
large part to the fact we offer our customers a lifestyle experience where
they can browse abroad range of books, music and movie titles in a relaxed,
fun and friendly atmosphere."